Episode 26: 6 Ways to Capture Attention and Create Culture with Jesse Cole

Jesse Cole is the Owner of the Savannah Bananas and Fans First Entertainment.  His mission is to reinvent the game of baseball and teams have welcomed more than 1 million fans to their ballparks selling out over 32 consecutive games! Cole is an in-demand speaker and author of “Find Your Yellow Tux – How to Be Successful by Standing Out” released in January 2018. Cole is also the host of the Business Done Differently Podcast. He’s an expert at developing people and helping them find their story and stand out. If you want to hear powerful storytelling, solid strategies, and life-changing insights, listen in! You won’t be disappointed. Find Jesse Cole on Facebook or at http://findyouryellowtux.com

What you’ll discover:

• 06:30 - Who is the guy in the yellow tux?
• 12:27 - How everyone has something about themselves that makes them stand out.
• 15:53 - Forgetting what other people might think about you.
• 17:54 - Everyone has something that makes them stand out. How are you remarkable? How are you memorable?
• 19:42 - “We over me” Why selfish ambition isn’t sustainable and how to find joy as a leader.
• 24:55 - What Jesse Cole learned from Gary Vaynerchuck and his media team.
• 30:47 - Mentoring and millenials.
• 36:00 - Love is better than like - why you shouldn’t be so focused on the number of followers you have on social media.
• 37:01 - How Savannah Bananas is making massive impact and changing lives through baseball games.

6 key insights from Seth and Jesse’s conversation:

#1: Don’t be afraid to get people’s attention. In a noisy world, in order to make an impact, you’ve got to be remembered. What are you doing to be remembered?

#2: Take small bets. Jesse innovated bit by bit through trying new promotions and strategies.

#3: Choose We over Me. Don’t get to the finish line to find out you’re alone.

#4: How do you build culture? What do you stand for? Talk about it every day and become the “Chief Reminding Officer” of your organization.

#5: Love is better than like. What are you doing to make your clients and your team really love each other?

#6: Connection. Connect with your team and take time to understand them and what makes them tick.

Resources:

• Connect with Jesse Cole at http://findyouryellowtux.com
• Questions for Seth? Send us your feedback at [email protected]
• If you need help building (or selling) a valuable business, reach out to Cathedral Consulting at [email protected]
• Pick up your copy of Ambition: Leading With Gratitude

Quotes from this episode:

Before you do any of the great things you stand for, you’ve got to create a tension. - Jesse Cole

Everyone has something that makes them stand out. How are you remarkable? How are you memorable? - Jesse Cole

As a leader, you work for your people, they don’t work for you. - Jesse Cole

Whenever we have challenges, if you start focusing on short-term profits, your long-term values disappear. - Jesse Cole

Don’t get to the finish line only to find out that you’re alone.  - Jesse Cole